Volume Photography Feature (2020-2022)
Task
Many of ShootProof’s photographers book jobs that require them to take photographs of large volumes of subjects, one right after another. Jobs like school photographs, sports teams, corporate headshots, etc. Managing potentially hundreds (sometimes even thousands) of subjects, along with their information, sorting the photographs, and assigning them to individual albums could take days of a photographer’s time, as well as leave plenty of room for error.
Solution
To find a potential solution to this pain-point, I partnered closely with a Sr. UX researcher to flesh out a concept of utilizing QR codes in order to assist with this process, and create a workflow that would allow photographers to have their subject’s photos automatically sorted into albums upon upload.
To start, it was important to understand the workflow that photographers were comfortable using to photograph large volume events, and incorporate the proposed QR code solution into this workflow in a way that would feel natural and unintrusive. After collecting data via user interviews and surveys, I created a user empathy feature map that helped the product stakeholders to visualize the different flows that would be needed to tackle this feature.
After a few iterations in order to accommodate for the amount of resources that would be assigned to this feature for the initial MVP, requirements were broken down with the product manager of the team that would work on this feature, and estimates were given by the team in order to get an accurate timeline of how this would fit into our sprint cadence (using Scrum methodologies).
After creating low fidelity wireframes, I created a visualization of this MVP timeline as to better inform our VP of Product of the work that would be taking place each sprint, as well as the level of effort between design and engineering over the course of the program increment.
As the engineers set to work on the hefty amount of backend development that would be required to implement this feature, I built out a high-fidelity clickable prototype that was brought into several rounds of iterative user testing. This included flows for uploading CSV’s and correcting them (which is what you see below), as well as other flows for having event administrators enter their own information about subjects that could then be applied to the QR codes, or even creating blank QR codes to then assign information to later.
As of August 2022, the MVP is in a limited beta test for several Shootproof users.
Note: As this is a complex interaction flow, I have not included all of the screens in the clickable prototype, but would be happy to walk through the full experience upon request.
